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While traveling the world as an air hostess for Pan American World Airways, VivaLife CEO Nina Sensoy became a road warrior in her free time! She sold handcrafted jewelry and accessories from developing countries to beach and ski shops nationally.

Nina made history because she was the first person to import Brazilian and Guatemalan friendship bracelets into the USA back in 1988. It is with these bracelets that the VivaLife brand was born. Nina's love for people, travel and all things creative has developed into a network of friendships with artisans and crafters worldwide.

What began as a simple souvenir from a trip abroad has grown into an eclectic collection of stylish jewelry and accessories, infused with a love for fashion and the spirit of adventure. We are excited for you to explore our styles and hope you find your own tiny treasure.